What Makes a Dutch Venture in the US Successful? (podcast)
Our business partner Annette van der Feltz (Dutch American Connection) interviewed Floor Bergshoeff, Business Developer at TABS Inc., about what makes a Dutch venture in the US successful for the Dutch American Connection Podcast series.
What makes a Dutch venture in the US successful?
Listen to their conversation about Floorโs year-long research project on Dutch Ventures in the US (DVITUS). Floor describes what makes a Dutch venture in the US successful, how to pitch to your American partner or investor, how Dutch and American marketing strategies differ, and the secret to managing US employees – to name a few of the many tips and tricks shared in this podcast.
Cultural differences
Most entrepreneurs are aware of the cultural differences between the US and the Netherlands – but don’t pay much attention to them until they do business in the US and things don’t go as planned.ย For example, your potential client or investor may stop paying attention 5 minutes into your presentation if you have not adapted your pitch to the US expectations, or your US hires leave the company a few months after starting. Just some small differences in communication that have a considerable impact.
70% ๐ฐ๐ง ๐ต๐ฉ๐ฆ ๐ง๐ฐ๐ณ๐ฆ๐ช๐จ๐ฏ ๐ค๐ฐ๐ฎ๐ฑ๐ข๐ฏ๐ช๐ฆ๐ด ๐ต๐ฉ๐ข๐ต ๐ง๐ข๐ช๐ญ ๐ต๐ฐ ๐ด๐ถ๐ค๐ค๐ฆ๐ด๐ด๐ง๐ถ๐ญ๐ญ๐บ ๐ฅ๐ฐ ๐ฃ๐ถ๐ด๐ช๐ฏ๐ฆ๐ด๐ด ๐ช๐ฏ ๐ต๐ฉ๐ฆ ๐๐ ๐ง๐ข๐ช๐ญ ๐ฃ๐ฆ๐ค๐ข๐ถ๐ด๐ฆ ๐ฐ๐ง ๐ข ๐ญ๐ข๐ค๐ฌ ๐ฐ๐ง ๐ค๐ฐ๐ฎ๐ฎ๐ถ๐ฏ๐ช๐ค๐ข๐ต๐ช๐ฐ๐ฏ ๐ข๐ฏ๐ฅ ๐ญ๐ข๐ค๐ฌ ๐ฐ๐ง ๐ช๐ฏ๐ต๐ฆ๐ณ๐ค๐ถ๐ญ๐ต๐ถ๐ณ๐ข๐ญ ๐ถ๐ฏ๐ฅ๐ฆ๐ณ๐ด๐ต๐ข๐ฏ๐ฅ๐ช๐ฏ๐จ
In this PODCAST:
- How to pitch to American partners, customers, and investors.
- Where to start when considering expanding to the US.
- Turning cultural differences into opportunities.
- How marketing in the US is different from marketing in the Netherlands and how you can bridge this difference.
- What cultural differences are most subtle yet have the highest impact on doing business in the US.
- What to look out for when hiring American employees.
- How to build a US / Dutch team.
- Trends and other lessons learned from Dutch ventures in the US.
Read our DVITUS report here.
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