Floor studied Psychology at the University of Groningen and obtained a Masters degree in Entrepreneurship from the University of Amsterdam, both in the Netherlands. During this Master, Floor specialized in Culture and Organization Management.

Floor has written her thesis about Dutch entrepreneurs in New York City. For this thesis she did extensive research on the cultural differences between the Netherlands and the U.S. and other factors that influence a successful market entry in the U.S.

Early 2021, after 1 year at TABS in New York, Floor returned to The Netherlands. Currently based in Amsterdam, she is looking forward to meeting and assisting European start-ups with ambitions in the U.S.