Podcast US Expansion Series

The US Expansion Series is a podcast on how to successfully expand your business to the US market. This first season hosts Fleur & Flora of TABS will discuss the legal landscape, the risk of liabilities, pitching to US investors and the expansion journeys of Tony Chocolonely, ChannelEngine and the Belgian Boys. The goal of this podcast is to provide companies with the tools and guidance for those interested in expanding to the US market.

Episode 1 – How to create a winning pitch with David Beckett

For this first episode Flora sat down with pitch coach David Beckett of Best3Minutes on how to create a winning pitch. Pitching is a very important part of a US expansion but not necessarily something that all European entrepreneurs are prepared for. In this episode David talks about the key elements of a great pitch, what US investors are looking for in a pitch and he explains the cultural differences between Europe and the US.

David Beckett is an international pitch coach, who has trained over  1800 Startups and Scaleups to win over €400Million in investment. He’s also trained more than 250 Dutch startups to pitch in the USA, for trade missions, and at events such as CES. David is the creator of The Pitch Canvas©, author of the books Pitch To Win and Blue Moon Pitch, and has coached over 30 TEDx speakers. 

LinkedIn: linkedin.com/in/davidbeckettpresentationcoach

Website: www.Best3Minutes.com

Episode 2 – The expansion journey of ChannelEngine with Jordi Vermeer

In this second episode TABS invited Jordi Vermeer, VP Revenues America @ ChannelEngine to update us on the top performing marketplaces in the US and how an Ecommerce business can maximize its revenue by integrating with these channels.  The US market offers many opportunities for E-commerce businesses, it’s the world’s largest economy and the world’s second largest e-commerce market.

Jordi Vermeer, VP of Revenue, obtained his MSc from Vrije Universiteit Amsterdam in Policy, Communication, and Organization and currently leads the North American expansion for ChannelEngine, Inc. a leading global eCommerce marketplace integrator. Jordi has worked in eCommerce Technology for the past 8 years with a significant focus on empowering businesses to successfully benefit from the growing dominance of marketplaces. Jordi thrives on maximizing revenue for brands and retailers by leading the conversation on International strategies and implementation, heavily attributed to his passion and experience in growth and tech.

Website: www.channelengine.com

Episode 3 – Setting up & Scaling in the US with Daniel Glazer

How do you set-up & scale your business in the US market? For the third episode of the US expansion series we sat down with attorney Daniel Glazer from Wilson Sonsini Goodrich & Rosati to discuss all the legal aspects of setting up and scaling your business in the US, from setting up a subsidiary to raising funds from US investors.  Wilson Sonsini assists many unicorns and fast-growing scale-ups with their US expansion, fundraising and IPO. Based on his many years of experience, Daniel shares the do’s and don’ts for European companies looking to expand to the US market.

Daniel Glazer is an American technology lawyer, strategic business advisor, and the managing partner of Silicon Valley-headquartered Wilson Sonsini’s London office and US Expansion group.  Dan and his team support technology-driven UK/EU companies through their US life cycle:  US launch, scale, venture capital financing, and IPO/M&A exit.  Dan collaborated with the US Department of Commerce to conceive of and develop its “SelectUSA Tech” program for non-US technology companies, and the legal publication The American Lawyer named him its inaugural “Transatlantic Innovator of the Year.”  Wilson Sonsini – often referred to as a Silicon Valley “anchor tenant” – has represented more technology companies on their venture financings, M&A transactions, and IPOs than any other law firm globally.


Episode 4 – The expansion journey of Tony Chocolonely with Frits Snel

In today’s episode we dive into the market expansion of the well known chocolate brand Tony Chocolonely with their Chief of Markets, Frits Snel. Tony Chocolonely expanded to the US in 2015, starting in Portland Oregon. Fast forward to 2022 and you can now find Tony’s chocolate bars in all major retail stores across the US. In this episode Frits shares how they were able to succeed in the US market. Frits lived in New York himself during 2020 to oversee the US market expansion of Tony Chocolonely.

Frits Snel is the Chief of Markets at Tony’s Chocolonely – a Dutch impact company founded in 2005, which produces and sells chocolate. Tony’s Chocolonely is committed to eradicate all forms of illegal child labour and exploitation in the cocoa industry. Frits’ expertise lies in international markets, commercial strategies, fair prices, social impact and transparent product chains. Before becoming Chief of Markets, Frits headed Tony’s U.S. from 2020 to 2022.


This episode will go live on January 30 at 9am EST

Episode 5 – How to protect your company from liabilities in the US with Manny Schoenhuber

The US is known as a very litigious society in which a simple mistake can lead to million dollar claims for your business. How much truth is there to this? In this episode Fleur & Flora talk to Manny Schoenhuber, attorney at Jackson Walker in Houston, Texas and discuss the claim culture in the US, how a company can protect itself from unnecessary legal exposure and the legal do’s and don’ts of doing business in the US.

Manny Schoenhuber is a business litigation and dispute resolution attorney with particular experience handling construction-related issues. A native German, Manny works closely with European companies and their subsidiaries in Texas, and European investors in the United States. His practice focuses on market entry, contract negotiations and drafting, litigation, and dispute resolution. Manny also acts as outside general counsel to his European clients. https://www.jw.com

This episode will go live on February 13 at 9am EST

Episode 6 – The expansion journey of Belgian Boys with Anouck Gotlib

For this episode Fleur and Flora meet  with Anouck Gotlib, CEO of Belgian Boys, and ask her all about the origin adventure of Belgian Boys. Belgian Boys was founded by Anouck and her husband in 2015 and became a staple of Wholefoods, Target and many other stores across the US. In this episode we’ll discuss how Anouck and her husband started Belgian Boys, how they scaled the business so successfully, raising funds from US investors, cultural differences and much more.

Anouck Gotlib, CEO of Belgian Boys, is on a mission to create whole ingredient foods with a European twist so families can prep less, smile more, and indulge better. Belgian Boys is in the business of fun, offering their delicious products in 7000 stores and online. She leads a passionate team dedicated to growing more than just a revenue-driven business, creating joy for customers and spreading sweetness in people’s lives.  In 2019 she became the company’s CEO. Anouck was named an EY Winning Woman in 2021 and has been featured in Forbes, Nasdaq, Business Insider, and more. Anouck and Greg live in Brooklyn, NY with their two sons who start each day with Belgian Boys mini pancakes.


This episode will go live soon.

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