Webinar: Leveraging Dutch American Cultural Differences for a Successful U.S. Market Entry

Around 40% of ventures between Europe and America fail, with cultural friction often cited as one of the main reasons. This doesn’t have to be the case. Understanding and leveraging Dutch American cultural differences create unique opportunities to accelerate successful market entry in the U.S.

In this webinar, hosted by Annette van der Feltz of Expatriate Assistance in conjunction with TABS, Annette will discuss why Americans place value on certain behaviors and how Dutch companies can leverage these differences to create a competitive advantage. She will share anecdotes from her extensive experience in working with expats moving to the U.S.

Floor Bergshoeff of TABS will discuss her research on over 200 Dutch startups currently operating in the U.S., highlighting how cultural differences play a critical role in the process of entering the U.S. market.

Joost Somford from JASA Packaging will share his experiences with cultural differences when he expanded his business to the U.S. and his lessons learned.