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From Barcelona to the U.S.: how TABS helped Shalion unlock the U.S. market

Key Results

  • Having a local subsidiary was the key to meeting the requirements of major corporate clients and securing its first contracts in the U.S..
  • TABS managed Sales Tax compliance and daily accounting, ensuring full tax compliance across every state without fiscal errors.
  • TABS took over payroll administration, benefits, and health insurance under state-specific regulations, ensuring seamless local hiring—a key driver of their expansion success.
  • Outsourcing back-office operations avoided expensive administrative hiring, cutting fixed costs to reallocate resources toward the sales team.
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About Shalion

Founded in Barcelona in 2019, Shalion has established itself as a leading company in e-commerce intelligence and digital shelf analysis. Its platform integrates digital shelf and retail media data to provide brands with a unified view of their channel performance, empowering data-driven decision-making.

The company monitors over 1,000 retailers across more than 85 countries with a global team of around 150 professionals. Its client portfolio includes top consumer, technology, media, and advertising groups such as Heineken, Mahou, JDE, Nestlé, Lego and MATTEL.

Having internal finance and admin resources in the U.S. is extremely expensive. Outsourcing accounting, compliance, and HR is an investment that pays for itself and gives you the peace of mind needed to succeed in the U.S. market.

Juan Pablo, CFO at Shalion

Solution

After closing a key deal in the U.S., Shalion realized that competing for enterprise accounts required overcoming a critical hurdle: establishing a local legal entity and banking presence. Building an in-house administrative team from Spain was costly, complex due to varying state regulations, and diverted focus away from sales.

To solve this, Shalion chose TABS as its strategic partner and a flexible extension of its finance team. TABS handled the incorporation of the subsidiary, day-to-day accounting, local payroll and benefits administration, multi-state tax compliance, and support with banking setup. Thanks to this partnership, Shalion eliminated operational friction and achieved the stability needed to close major enterprise clients without overloading its internal structure.


Learn more about Shalion's expansion story 

Shalionlogo Spain-image
Company

Shalion

Country

Spain

Services
Payroll & HR Corporate Governance & Compliance Accounting & Tax U.S. Presence U.S. Address & Office Space