Isabel studied Advertising and Public Relations at the Complutense University of Madrid (Spain) and the IPAG business school in Paris.

She then took a course in Digital Marketing. She worked in an SEO and SEM writing company for websites before entering the internationalization scholarship of the Instituto de Promocion Exterior de Castilla-La Mancha (Spain). This scholarship allowed her to join the TABS team in New York in June 2023 and expand her interest in international commerce further.