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This is how Shalion partnered with TABS to build a U.S. operation capable of closing enterprise deals without overstaffing their internal team.
A Spanish platform with global ambition
Founded in Barcelona in 2019, Shalion has established itself as a leading company in e-commerce intelligence and digital shelf analytics. Its platform integrates digital shelf and retail media insights to offer brands a unified view of their performance across multiple channels, helping them make data-driven decisions.
The company monitors more than 2,000 retailers across over 85 countries and employs a global team of around 150 professionals. Among the companies using its solutions are major consumer goods, technology, media, and advertising groups, including Heineken, Lego, Nestlé, MATTEL and other leading international brands.
That international reach was a combination of product excellence, specialization, and adaptability to the demands of each market. Expanding into the United States was about to put all three to the test.
Scaling in the U.S. means more than a great platform
In 2024, Shalion closed a deal from Spain with a major multinational. The contract confirmed the platform's international potential and accelerated the decision to expand into the U.S. market. The opportunity was massive: substantial budgets, world-class brands, and procurement processes capable of transforming the scale of their business.
However, as they began competing for new major accounts, the team ran into a barrier that had nothing to do with the product. During vendor qualification and negotiation processes, two recurring questions kept coming up: whether Shalion had a legal entity in the United States and whether it operated with a U.S. bank account.
A local entity wasn`t just an administrative requirement. It was a key component of building trust. It allowed them to pass procurement hurdles, simplify contracting, and demonstrate that Shalion was equipped to serve U.S. clients with a stable operational foundation.
Their growth strategy
New challenges after incorporation
How TABS supported the expansion
The partnership was not simply about outsourcing tasks. TABS acts as an extension of Shalion's finance team: control and decision-making remain with Shalion, while local execution relies on TABS specialists capable of adapting at every stage.
| AREA | TABS SUPPORT |
|---|---|
| Operational Accounting | Day-to-day accounting support and financial reporting required to manage the subsidiary with visibility and rigor. |
| Tax & Compliance | Support with state obligations, sales tax, and corporate tax coordination with trusted local professionals. |
| Employees & Payroll | Management of payroll, employee benefits, health insurance, and other administrative tasks associated with hiring talent in the United States. |
| Banking and Administrative procedures | Assistance with banking operations and resolving urgent operational needs of a growing subsidiary. |
| Specialist Network | Connection and coordination with complementary experts, such as attorneys, CPAs, and immigration agents. |
Today, Shalion’s U.S. portfolio includes leading global companies. This credibility creates a multiplier effect: when a multinational adopts a solution at its global or U.S. headquarters, it can open the door to opportunities across other subsidiaries and markets.
Lessons from Shalion's expansion
Planning your company's expansion to the U.S.?
Navigating multi-state taxes, corporate compliance, and payroll doesn't have to slow down your growth. Get in touch with the TABS team to discover how we can help you set up and scale your U.S. operations with confidence.
